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Channel: Designed by Pentagram – BP&O – Branding, Packaging and Opinion
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Branding: NYC Parks

The green leaf represents over 29,000 acres of New York park land, properties, and attractions which include Coney Island Beach, Flushing Meadows and Central Park. Managed by the New York City...

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Logo & Branding: 1882

1882 is the brand identity of designer Emily Johnson who creates contemporary bone china products using traditional techniques practised by her family since 1882. The logo, created by internationally...

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Logo and Branding: Lucy’s Fried Chicken

Lucy’s is an Austin (TX) based fried chicken and oyster bar/restaurant owned by James and Cristina Holmes situated on South Congress Avenue. Named after the owners’ grandmother and daughter, Lucy’s is...

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Branding and Packaging: Nuts.com

Originally established in 1929 as the Newark Nut Company, Nuts.com is a family owned on-line retailer of nuts, dried fruit, snacks, chocolate, tea and coffee. Following a recent url change,...

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Packaging: Healgel

HealGel is a range of high quality skin care products, originally created to aid the repair of post-operative scarring, developed by actress Natascha McElhone – a dermatological biochemist – and a...

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New Logo and Branding: Platform by Pentagram

Platform is a not-for-profit organisation that aims to ”increase the interest and participation of underrepresented groups in the fields of technology and entrepreneurship, with a particular focus on...

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Logo and Branding: NYC Parks

The green leaf represents over 29,000 acres of New York park land, properties, and attractions which include Coney Island Beach, Flushing Meadows and Central Park. Managed by the New York City...

View Article

Image may be NSFW.
Clik here to view.

Logo and Branding: 1882

1882 is the brand identity of designer Emily Johnson who creates contemporary bone china products using traditional techniques practised by her family since 1882. The logo, created by internationally...

View Article


Image may be NSFW.
Clik here to view.

New Logo and Branding: Lucy’s Fried Chicken

Lucy’s is an Austin (TX) based fried chicken and oyster bar/restaurant owned by James and Cristina Holmes situated on South Congress Avenue. Named after the owners’ grandmother and daughter, Lucy’s is...

View Article


Image may be NSFW.
Clik here to view.

New Packaging and Branding: Nuts.com

Originally established in 1929 as the Newark Nut Company, Nuts.com is a family owned on-line retailer of nuts, dried fruit, snacks, chocolate, tea and coffee. Following a recent url change,...

View Article

Image may be NSFW.
Clik here to view.

New Packaging: Healgel

HealGel is a range of high quality skin care products, originally created to aid the repair of post-operative scarring, developed by actress Natascha McElhone – a dermatological biochemist – and a...

View Article

Café Royal designed by Pentagram

Opinion by Richard Baird. Once recognised as having the greatest wine cellar in the world and understood to have introduced French gourmet food to London, Café Royal, located on Regent Street, has been...

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John Lewis Spectrum designed by Pentagram

Opinion by Richard Baird. Spectrum is a recently redesigned consumer electronics range created by and sold through British department store John Lewis. The range includes DAB radios, alarm clocks,...

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Ten Trinity Square designed by Pentagram

Opinion by Richard Baird. Ten Trinity Square is a super prime real estate project developed by the Chinese conglomerate Reignwood Group. It is made up of a private members club, residencies and a Four...

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Marbella Club designed by Pentagram

Opinion by Richard Baird. Marbella Club is a hotel, spa and golf resort located in the Spanish coastal city of Marbella, on the shores of the Mediterranean sea. Built as the private residence of Prince...

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The Mansion on Marylebone Lane by Pentagram, United Kingdom

Opinion by Richard Baird. The Mansion on Marylebone Lane will be a 22-unit high-quality residential development in Central London with lower ground, ground and seven upper floors, roof terraces and two...

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Melba at The Savoy by Pentagram, United Kingdom

Opinion by Richard Baird. Melba is a pâtisserie and cafe, located on the corner of The Strand and Savoy Place in London’s North Bank, and is one of nine places to eat and drink at The Savoy hotel. The...

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Teabox by Pentagram, United States

Opinion by Richard Baird. Teabox is an e-commerce tea business, established in 2012 and located at the heart of India’s tea-growing regions, that looks to revolutionise the experience of buying and...

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La Pecora Bianca by Pentagram, United States

Opinion by Richard Baird. La Pecora Bianca is a New York restaurant, located in the St. James building at Broadway and West 26th Street, with a menu inspired by the seasonal farm-to-table cooking of...

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FR-EE by Pentagram, United States

Opinion by Richard Baird. Fernando Romero Enterprise (FR-EE) is an architecture and design firm with offices in New York and Mexico City. The firm was founded by award-winning architect Fernando...

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